BullionVault starts hunt for agencies

BullionVault, the online investment gold service, is in talks with creative and media agencies as it looks to ramp up its advertising.

BullionVault: seeks agencies amid ramp-up in advertising
BullionVault: seeks agencies amid ramp-up in advertising

The London-based company, owned by Galmarley, allows people to buy, store and sell gold through the
professional bullion market internationally and using professional vaults.

Daniel Jay, the digital marketing executive at BullionVault and the former head of online acquisition at Skype, is leading the process.

There are no incumbents on the above-the-line business. Jay said that, despite speaking to above-the-line agencies, the company will not invest in TV advertising.

Jay described the company as "an online marketplace allowing the consumer to have access to the professional bullion market, buying from one gram to a whole bar".

BullionVault was established in 2005 and makes its revenues from commissions, custody fees, interest receipts and the variance between the buying and selling prices of gold.

The gold industry has had a renaissance during the recession, with experts believing the price of bullion could double over the next five years.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).