Bulmers picks Adam & Eve for £3m ad account

Bulmers, the Heineken-owned cider brand, has hired Adam & Eve to handle its £3 million advertising account after a pitch.

Bulmers hires Adam & Eve
Bulmers hires Adam & Eve

The agency landed the account following a pitch against JWT London, WCRS and Wieden & Kennedy in a process handled through the AAR.

Heineken, which acquired the brand in 2008, called the review in January. St Luke's, the previous incumbent on the account, did not repitch but continues to handle ad duties on Bulmers' sister brand, Strongbow.

Earlier this week, Heineken appointed Work Club to handle the global digital advertising for its Strongbow Gold variant.

Adam & Eve has alcohol experience through its work for the lager brand Foster's, which is also brewed in the UK by Heineken.

Gareth Turner, the senior brand manager at Bulmers said the appointment marked "an exciting new chapter in the brand’s history in the knowledge that the agency will bring a fresh perspective and strong ideas to Bulmers, along with a creative reel that is second to none".

James Murphy, the Adam & Eve founding partner added that the campaign created by his agency would "assert the authenticity" of the Bulmers brand. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More