Burberry breaks £1bn barrier in first-half revenues though profits stay flat

Luxury fashion retailer Burberry has broken the £1bn barrier in its first-half revenues for the first time, as the company prepares for the departure of chief executive Angela Ahrendts.

Burberry: retailer's flagship store in Regent Street
Burberry: retailer's flagship store in Regent Street

The company’s revenues for the six months to 30 September were up 17% to £1.03bn, while pre-tax profits remained largely flat at £174m, up only £1m on the same period for 2012.

Looking ahead, Ahrendts said Burberry remained focused on "executing our retail, digital and marketing strategies in the all-important third quarter and in what remains an uncertain macro environment".

Ahrendts is leaving the FTSE 100 company after a decade to become Apple’s vice-president of retail and online stores in mid-2014. Chief creative officer Christopher Bailey will take over from Ahrendts when she departs.

Burberry outlined its digital innovation and collaboration with technology leaders, the opening of 14 mainline stores and its investment, made to "keep pace" with changing consumer behaviour, as key strategies contributing to the company’s financial performance.

The company said that its online offering outperformed in all regions, while the "travelling luxury consumer" drove offline, flagship market sales.

Ahrendts added: "The senior team continues to balance brand appropriate revenue growth, selective investment and infrastructure efficiencies to drive sustainable profit growth, especially with the significant long-term potential of our fifth product division, beauty."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More