Burberry to go live on Apple TV and ties up with Jake Bugg for London Fashion Week

Burberry will be showcasing its February 2016 collection in flagship stores, on Apple TV and on Burberry.com following Monday's London Fashion Week show, in a move to give audiences the chance to explore the designs and pre-order selected products directly from the runway.

Burberry: Jake Bugg will perform after the fashion house's show
Burberry: Jake Bugg will perform after the fashion house's show

The show will mark the first time that Burberry presents its womenswear collection under the new ‘Burberry’ label on the runway. The new label unifies the previous Prorsum, London and Brit lines, in an effort to simplify the presentation of Burberry’s full product range.

To mark the news that from September Burberry’s runway collections will be available to buy immediately after the show, the February collection will be presented at the Burberry 121 Regent Street flagship store and will remain there for a week, before moving to the brand’s Faubourg Saint-Honoré store in Paris.

Following the livestream, viewers will be able to watch the whole show again through the Burberry App for Apple TV and explore the collection’s looks, designs and products in greater detail than ever before using the Apple Remote. Viewers will also be able to request a call from Burberry customer services consultants to pre-order select pieces from the collection.

The show will be streamed live from the brand’s custom-built venue in London’s Kensington Gardens from 1pm on Monday (22 February), and will feature a live performance by singer-songwriter Jake Bugg. 

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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