Burberry joins Coca-Cola and Samsung with Piccadilly Circus placement

Burberry has become the first brand to advertise on a giant new screen at the iconic Piccadilly Lights display in central London, as it continues its push into outdoor media and pull back from print advertising.

Burberry's new ad at Piccadilly Lights
Burberry's new ad at Piccadilly Lights

Burberry’s ad sits alongside long standing placements from Coca-Cola, McDonald’s and Samsung at a location that claims to be the UK's answer to New York's Times Square, and sees an estimated two million people pass through it every week.

Agency: Storm