Burberry partners with Google on digital kisses campaign

Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.

The 'Burberry Kisses' campaign debuts today. It is part of Google’s Art, Copy & Code initiative, which aims to humanise technology through emotive digital experiences.

The experience is hosted on a dedicated platform at Kisses.Burberry.com, where Google Chrome and mobile users can share a kiss with loved ones around the world.

"Kiss recognition technology", described as a digital first, uses a desktop camera or direct lip contact on a touch screen device to capture people’s real kisses.

The kisses can then be shared, along with a personalised message and the option to choose a lip colour from the Burberry Beauty range, with others on Google+ and social media sites.

The campaign has been created in-house by Burberry’s creative team, along with Google.

Christopher Bailey, the chief creative officer at Burberry, said: "We're constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space.

"Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world, by telling a story that makes the digital personal."

Burberry Kisses will be captured on a real-time interactive map allowing desktop viewers to see kisses moving around the world, and which cities are sending and receiving the most kisses.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More