Burberry revenues boosted by weaker pound

British clothing and accessories company Burberry has unveiled a 5% rise in revenues for the six months to 30 September, thanks to the falling pound.

Burberry revenues boosted by weaker pound

It clocked up overall revenues of £1.16bn, with an 11% rise in retail revenues to £859m.

Without exchange rate changes, overall revenues would have been down 4%, the company admitted, though it said underlying declines in wholesale and licensing in part reflected its strategic brand elevation.

It said brand momentum was strong with exceptional reach from its September runway show, which was its first straight-to-consumer collection.

It added that digital continued to outperform in the half and the redesign of burberry.com launched globally on desktop in September.

Christopher Bailey, chief creative and chief executive officer, said: "In a challenging external environment, we continue to focus on product innovation, retail productivity and digital leadership, against a backdrop of sustained action and investment to deliver long-term outperformance of our brand and business."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More