Burberry unveils ad campaign starring Cara Delevingne

Burberry has unveiled a global ad campaign shot by Mario Testino and featuring the models Cara Delevingne and Suki Waterhouse.

Cara Delevingne and Suki Waterhouse: star in the autumn/winter Burberry campaign
Cara Delevingne and Suki Waterhouse: star in the autumn/winter Burberry campaign

The Burberry autumn/winter 2014 ad campaign was devised in-house Christopher Bailey, Burberry’s chief creative and chief executive, and shot by Testino. It launches in July.

The campaign will feature Burberry’s high fashion range, Prorsum, smart line, London, and casual wear collection, Brit. It will highlight its range of men and women’s outerwear and accessories.

Burberry autumn/winter 2014 ad campaign

Delevingne and Waterhouse are joined by a host of British models for the campaign, including Malaika Firth, Callum Ball and Tarun Nijjer.

Burberry’s use of British models is part of its strategy to support "exciting and emerging talent".

The campaign is designed to reflect the artistic spirit of its new collection, which features hand-painted techniques as well as its heritage trench coat.

Burberry autumn/winter 2014 ad campaign

Bailey said: "A dynamic British cast brings the artistic spirit of the campaign to life with the iconic Burberry trench coat at its heart."

Aegis handled media buying on Burberry’s behalf for the campaign, which will appear in outdoor and print mediums, as well as on social media channels including YouTube and Facebook from next month.

Burberry autumn/winter 2014 ad campaign

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).