Burberry's flagship Shanghai store facade responds to weather changes

An illuminated facade on Burberry's new flagship store responds to the weather and programmed animation as part of an ambition to blur the "physical and digital".

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Inside the store, RFID chips are woven into clothing and accessories to trigger multimedia content on mirrors that "instantly" transform into screens to showcase runway footage and exclusive product videos.

Alongside the latest in technological innovation, the Kerry Centre store also features more traditional elements including freestanding staircases made from Corinthian beige stone, inspired by 17th Century fashions.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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