Burger King adds to Cannes haul with Direct Grand Prix for Google Home ad

WPP-owned David Miami has won its second Grand Prix for its work for Burger King at this year's Cannes Lions.

The agency won the top prize in the Direct Lions for "Google Home of the Whopper", its ad containing a message designed to activate Google’s voice personal assistant, Home. The campaign also picked up a gold and a silver.

The stunt generated some controversy after Burger King edited its own Wikipedia entry so that any activated Home devices would read a predetermined script. But the move appeared to backfire after users of the site made their own, less favourable edits.

The award comes a day after David and Burger King picked up the Print & Publishing Grand Prix for "Flame-grilled since 1954". The brand is also this year’s Cannes Lions Creative Marketer of the Year.

There were four other golds for US agencies: two for McCann New York, for "Fearless girl"; one for Alma DDB, for the "Spanish Lessons" campaign for Netflix show Narcos; and one for CP&B Boulder, for Kraft Macaroni Cheese, "New and not improved".

Four other US agencies won a silver each: FCB Chicago, McCann New York, Saatchi & Saatchi New York and 180LA.

But just one of the 76 total awards went to a UK agency. Grey London picked up a bronze Lion for its "Swear jar" for Comic Relief.

Caution: contains many bad words

2017 Cannes Lions winners (UK agencies/companies)

Healthcare Lions (UK winners)

PR Lions (UK winners)

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