Burger King asked to apologise for adding ads in Wiki entry

Burger King has been asked by Wikipedia to apologise for adding advertising material into its entry on the online encyclopaedia.

Burger King asked to apologise for adding ads in Wiki entry

An open letter signed by ten editors said that the fast food chain broke "several Wikipedia rules in the campaign".

Burger King’s Google Home campaign launched last week, which featured the "OK Google" command reading a description from the chain’s Wikipedia page. The company’s marketing team had edited the content on the page.

However, consumers were quick to add their own messages about Burger King to the Wikipedia page.

The letter said: "No editor may insert advertising, marketing, or promotional material into any article.

"Our terms of use require all paid editors to prominently post the fact that they are paid, the person or company paying them, and any other relevant affiliations.

"Our conflict-of-interest guideline strongly discourages editors with a conflict-of-interest from directly editing an article, though they may propose suggestions on the talk page."

Burger King has not responded Campaign's request for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More