Burger King bribes people to ditch Facebook friends

NEW YORK - Burger King US has released a new Facebook application that gives users a free Whopper when they delete 10 friends from their profile page.

Facebook users can visit the Whopper Sacrifice website to install the application, and select 10 friends they wish to remove from their friend list for a free Whopper voucher.

Usually when a friend is removed on Facebook, no announcement is made, however the Burger King application creates an update to inform the deleted friend that they have been "sacrificed for a free Whopper" on their wall.

The wall post also includes links to install the Whopper Sacrifice application or join the group.

The application has over been downloaded by more than 15,000 users, with an additional 200 joining the Whopper Sacrifice group.

The campaign was created by agency Crispin Porter + Bogusky, which raised controversy with its Whopper Virgins and hamburger scented cologne ads last month.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).