Burger King campaign showing restaurants on fire scoops Print & Publishing Grand Prix

Burger King's ads depicting its restaurants on fire has scooped the Grand Prix at Cannes for the Print & Publishing category.

Burger King campaign showing restaurants on fire scoops Print & Publishing Grand Prix

"Flame-grilled since 1954", created by David Miami, show real-life restaurants that have burned down in Oregon, Italy and Pennsylvania. 

Representing the UK, Adam & Eve/DDB picked up a silver Lion for Harvey Nichols’ "Bo Gilbert, the 100-year-old model", while Ogilvy & Mather London picked up a silver Lion for Hellmann’s "Food pioneers" campaign. 

CHI & Partners won a bronze Lion for Freedom Brewery’s "A taste of freedom". The agency took a stake in the lager brand last December. 

US agencies that picked up gold Lions included Ogilvy & Mather Chicago, which won gold and bronze for SC Johnson’s campaign for Kiwi Quality Shoe Care. DDB New York also won a gold Lion campaign and a bronze for Gun by Gun.

Also successful was a Heinz Ketchup ad taken from the TV show Mad Men, which won a gold and a silver Lion. David Miami teamed up with the show’s fictional ad agency Sterling Cooper Draper Pryce to create an idea pitched in the show: "Pass the Heinz".

R/GA New York also won a gold for The Ad Council’s "Love has no labels".

2017 Cannes Lions wins (UK agencies)

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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