Burger King campaign showing restaurants on fire scoops Print & Publishing Grand Prix

Burger King's ads depicting its restaurants on fire has scooped the Grand Prix at Cannes for the Print & Publishing category.

Burger King campaign showing restaurants on fire scoops Print & Publishing Grand Prix

"Flame-grilled since 1954", created by David Miami, show real-life restaurants that have burned down in Oregon, Italy and Pennsylvania. 

Representing the UK, Adam & Eve/DDB picked up a silver Lion for Harvey Nichols’ "Bo Gilbert, the 100-year-old model", while Ogilvy & Mather London picked up a silver Lion for Hellmann’s "Food pioneers" campaign. 

CHI & Partners won a bronze Lion for Freedom Brewery’s "A taste of freedom". The agency took a stake in the lager brand last December. 

US agencies that picked up gold Lions included Ogilvy & Mather Chicago, which won gold and bronze for SC Johnson’s campaign for Kiwi Quality Shoe Care. DDB New York also won a gold Lion campaign and a bronze for Gun by Gun.

Also successful was a Heinz Ketchup ad taken from the TV show Mad Men, which won a gold and a silver Lion. David Miami teamed up with the show’s fictional ad agency Sterling Cooper Draper Pryce to create an idea pitched in the show: "Pass the Heinz".

R/GA New York also won a gold for The Ad Council’s "Love has no labels".

2017 Cannes Lions winners (UK agencies/companies)

Healthcare Lions (UK winners)

PR Lions (UK winners)

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