Burger King to hand out Whoppers in exchange for unwanted gifts

In an effort to soften the disappointment of a useless or inappropriate Christmas gift, Burger King is inviting customers to trade their presents in for a Whopper burger.

Burger King to hand out Whoppers in exchange for unwanted gifts

The fast food giant will set up a physical exchange at its Leicester Square restaurant on Boxing Day, where the first 500 people to arrive with an unwanted gift will be able to trade it for a burger.

Burger King said that its staff would have discretion over the acceptability of the item being offered for trade, suggesting it will resist attempts to game the system by handing over a product worth less than the face value of a Whopper, which is around £4. All items they do choose to accept will be donated to charity.

Fans in other parts of the country will have an alternative way to take part, by posting a picture of their substandard present on social media with the hashtag #WhopperExchange, with the first to do this getting a gift card for a Whopper.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More