Burger King marketing chief takes temporary leave of absence

LONDON - Burger King's top marketer, Russ Klein, has taken a temporary personal leave of absence, with Mike Kappitt, senior vice-president of Business Intelligence, set to take responsibility for his duties while he is away.

Klein, who holds the position of chief marketing officer, has been with the fast food chain for six years, having joined from 7-Eleven.

The move was confirmed by BK in statement, which read: "President-Global Marketing, Strategy and Innovation Russ Klein has taken a personal leave of absence.

"During his temporary absence, senior VP-Business Intelligence Mike Kappitt will lead all marketing activities for the company."

In a separate email sent to company employees, John Chidsey, CEO of Burger King, wished Klein "a speedy return."

Klein is highly regarded within the industry and is credited with presiding over an edgy and bold creative direction, which has resulted in the popular online campaign, Subservient Chicken.

He was also behind the acclaimed Whopper Virgins and Whopper Freakout campaigns.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More