Burger King reviews £40m media

Be the first to comment
Burger King: Initiative is the media incumbent
Burger King: Initiative is the media incumbent

Burger King is reviewing its £40 million pan-European media planning and buying account.

It is understood that Burger King is looking to appoint a media network to work on its business in markets including the UK, Norway, Spain, Sweden and Denmark.

The Interpublic network Initiative currently handles the £12 million UK account and is also the incumbent in Spain, Sweden and Denmark.

The review follows recent changes to Burger King’s EMEA marketing operation and the appointment of Natasha Naik to the new role of marketing manager for North West Europe. Jo Blundell remains Burger King’s UK marketing director.

In April last year, Burger King retained Open, DLKW Lowe’s specialist direct and in-store agency, to handle its direct marketing account. In the UK, the fast-food chain works with CHI & Partners on its advertising account.

A spokeswoman for Initiative declined to comment. Burger King was unavailable for comment.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published