Burger King in talks over £10m creative advertising account

Burger King is reviewing its £10 million account, and is talking to a number of agencies, including the incumbent, Delaney Lund Knox Warren & Partners, and WCRS.

The review follows the shift of the $340 million account in the US, which has moved three times in the past two years. In January, it reviewed out of Young & Rubicam after less than a year and was handed to the Miami agency Crispin Porter & Bogusky.

In the UK, it follows the appointment of the new marketing chief, Andrew Brent, who took up the role of chief marketing officer at Burger King International in April. Paul Reynish, the former head of marketing, was also promoted to marketing director last year.

DLKW picked up the Burger King business two years ago from Lowe without a formal pitch.

The agency was responsible for the controversial spot promoting the chain's Pepperjack Stack, which received more than 80 viewer complaints to the Independent Television Commission. The ad, which featured a women who had been bitten by her husband, was accused of condoning domestic violence.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).