Burger King trades tomatoes for Whoppers in France

Burger King rolled out a PR stunt in France that involved dishing out 100,000 tomatoes to customers in restaurants and then taking them as currency in exchange for a burger.

Burger King: trading tomatoes for Whoppers in France
Burger King: trading tomatoes for Whoppers in France

In the activity, aimed at communicating the fact that it uses fresh tomatoes, it handed out thousands of the red fruits to passers-by who were unsuspecting, if not a little confused. 

Would-be burger fans could them take them in store and exchange them for a Whopper. 

Brand: Burger King

Agency: Buzzman

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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