Burger King: turning the worst thing on the internet into LOLZ

Love watching YouTube? Hate having to sit through pre-roll ads? Burger King has the answer.

The brand has taken pains to create 64 different pre-roll ads to target users looking up specific videos most popular with Burger King’s target market, such as clips of  "animal attacks", screaming goats, TV host Jimmy Fallon or the 'Anchorman 2' trailer.

The result? BK turned the worst thing on the internet into LOLZ.

Brand: Burger King

Client: James Woodbridge and Rachel Morriss-Jarvis

Agency: ColensoBBDO

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).