Coinciding with 'The Simpsons Movie' launch, Burger King has launched an animated spot through advertising agency Crispin Porter & Bogusky.
The ad shows an alien invasion transforming everyday citizens into Simpsons characters with the blast of a laser.
As the ad progresses and chaos reigns in American cities, Homer says, "Aliens have all the fun." It ends with the strapline: "The world has gone Simpsons and BK is in on it."
The animation was created by the agency in conjunction with live action director Paul Hunter, the 'Simpsons' animation team from Film Roman and the visual effects specialists Zoic Studios.