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Burger King's Fernando Machado on traditional ads, big ideas and selling whoppers

"The media that excites me the most are usually the classic ones, not the new ones" says Burger King's head of brand marketing Fernando Machado - so what's the key to connecting with consumers and winning Cannes Lions?

Fernando Machado on traditional ads, big ideas and selling whoppers.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).