Burnett poaches McKenna and Martin

Leo Burnett has poached Mike McKenna and Greg Martin from Saatchi & Saatchi in a move designed to strengthen its creative team.

Leo Burnett has poached Mike McKenna and Greg Martin from Saatchi & Saatchi in a move designed to strengthen its creative team.

The duo are joining Leo Burnett as creative directors and will report to Nick Bell and Mark Tutssel, the agency's executive creative directors.

McKenna, a copywriter, and Martin, an art director, worked together for three years at Saatchis. Their Multiple Sclerosis Society ad won a media gold award at last year's Cannes advertising festival. They have also produced campaigns for Talk Radio, the Army, and Lexus.

Martin joined Saatchis from Abbott Mead Vickers BBDO three years ago.

He had worked for AMV for ten years, where he won awards for work on Alka-Seltzer. McKenna, who has been at Saatchis for five years and won awards for his Nurse Recruitment work, has previously worked at D'Arcy and Rainey Kelly Campbell Roalfe/Y&R.

Leo Burnett, which last year built a reputation for strong creative work for its executions for McDonald's and Heinz, also hired another team from Saatchis, Duncan Marshall and Howard Willmott, last December.

Bell said: 'You soon realise that clients such as McDonald's and Heinz want the top talent on their business. Mike and Greg are highly qualified and will be a real asset.'

McKenna said: 'Leo Burnett's work is very exciting. The likes of Mother produce aggressive, provocative work but Leo Burnett has also been doing it. It has come a long way, culturally, in the past five years.'



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