Burnetts’ Davis moves to Chicago office role

Jonathan Davis, the director of TV technology and business at Leo Burnett, is leaving London to become head of TV production at the agency’s headquarters in Chicago.

Jonathan Davis, the director of TV technology and business at Leo

Burnett, is leaving London to become head of TV production at the

agency’s headquarters in Chicago.



Davis, who left the agency last week, was head of TV until he was

promoted in November to spearhead Burnett’s digital offering.



He will manage a team of 30 producers in a department that produces 400

commercials a year, and replaces David Beller, who is considering other

options within the agency.



Graeme Light, who was promoted to head of TV production at Leo Burnett

London in November 1999, will remain in that position. He is leading the

search to replace Davis and plans to have a replacement within six

weeks.



In the interim, Light, whose original brief was to improve the creative

profile of the agency by getting better TV slots for clients, will work

in both capacities.



Davis, who has been with Burnett for 12 years, was made head of

television in December 1996 amid a shake-up of the agency’s creative

department.



Davis’s digital role was the first of its kind at the agency and took an

integrated approach to production. He oversaw the restructuring and

repositioning of TV services within the agency and played a large part

in setting up Burnett’s digital offering across Europe.



He is thought to have been approached by Cheryl Berman, Burnett’s chief

creative officer in the US, because she felt he could offer more than a

traditional production background.



Burnett promoted Davis in a bid to take a pro-active approach to

harnessing the creative opportunities of new technology. Digital TV

demands new production techniques and the advent of interactive

commercials also calls for new skills.



Light has just appointed three producers to the department. Charlie

Gatsky from WCRS, Claire Taylor from Abbott Mead Vickers BBDO and

Jonathan Smith from Lowe Lintas will join next month.



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