Jonathan Davis, the director of TV technology and business at Leo
Burnett, is leaving London to become head of TV production at the
agency’s headquarters in Chicago.
Davis, who left the agency last week, was head of TV until he was
promoted in November to spearhead Burnett’s digital offering.
He will manage a team of 30 producers in a department that produces 400
commercials a year, and replaces David Beller, who is considering other
options within the agency.
Graeme Light, who was promoted to head of TV production at Leo Burnett
London in November 1999, will remain in that position. He is leading the
search to replace Davis and plans to have a replacement within six
In the interim, Light, whose original brief was to improve the creative
profile of the agency by getting better TV slots for clients, will work
in both capacities.
Davis, who has been with Burnett for 12 years, was made head of
television in December 1996 amid a shake-up of the agency’s creative
Davis’s digital role was the first of its kind at the agency and took an
integrated approach to production. He oversaw the restructuring and
repositioning of TV services within the agency and played a large part
in setting up Burnett’s digital offering across Europe.
He is thought to have been approached by Cheryl Berman, Burnett’s chief
creative officer in the US, because she felt he could offer more than a
traditional production background.
Burnett promoted Davis in a bid to take a pro-active approach to
harnessing the creative opportunities of new technology. Digital TV
demands new production techniques and the advent of interactive
commercials also calls for new skills.
Light has just appointed three producers to the department. Charlie
Gatsky from WCRS, Claire Taylor from Abbott Mead Vickers BBDO and
Jonathan Smith from Lowe Lintas will join next month.