Burton leaves Allied Domecq to establish business consultancy

Patrick Burton, the vice-president of integrated brand

communications at Allied Domecq, has left the company after 17 years to

set up his own business consultancy.

Burton, who left Allied Domecq at the end of last month, has set up a

company called Emc2 Management, which aims to bridge the gap between

advertisers, their brand plans and the production of their media plans

through their media agency.

He has set up an office in New Cavendish Street, where he will work

three days a week, and plans to spend the rest of the week working on

business in the south-west of England. His departure from Allied Domecq

coincides with the company restructuring its marketing department.

Burton said: 'I leave on the best of terms with Allied Domecq and the

new chief marketing officer, Kim Manley, but under the new organisation

there was no place for a vice-president of integrated brand


Referring to his new venture, he added: 'For advertisers there is a

whole gap in the media process and you deal with media agencies. Most

younger marketing people have no media experience and because of

marketing department cuts with the diversification of agencies, it gets

more and more difficult.'

Burton said he was in talks with a number of advertisers and that he was

looking to work with companies which spent 'significant' amounts on

advertising. He plans to take on associates as the business grows.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).