Business 2.0 in hunt for ad staff

Future Publishing is recruiting six staff - including an ad director - for the April launch of a UK edition of its US internet business magazine, Business 2.0. Editions in Germany and France will follow later in the year.

Future Publishing is recruiting six staff - including an ad

director - for the April launch of a UK edition of its US internet

business magazine, Business 2.0. Editions in Germany and France will

follow later in the year.



Future is investing ’at least a seven-figure sum’ in the launch. The

monthly magazine’s circulation will be a mix of controlled and paid-for

but most of the revenue will be generated from advertising.



IT advertisers such as IBM and Microsoft will be targeted, as will

dot.com and ISP companies. Following the US model, advertising will also

be sought from major corporations such as BMW, British Airways and

Absolut Vodka, bringing Business 2.0 up against the established business

magazines.



Publishing director John Weir said: ’We don’t expect The Economist and

Management Today to take our entry into the market lying down. We fully

anticipate having to fight aggressively for market share. It should make

for interesting times this year.’



The new title will also face competition from Business 21 - a new title

from independent publisher MDI.



Future claims the magazine is a copy of its own title and is taking

legal advice.



Business 2.0 will provide business leaders with in-depth analysis of how

the internet is affecting business and the opportunities it provides in

the fast-changing online environment.



The circulation of the US edition has grown to 210,000, a 30 per cent

increase in the last six months. The December issue had a record 336

pages, with a 300 per cent increase in advertising pages over the

previous year.



In May, the US edition will move to a bi-monthly frequency. In the UK,

Future is thought to be looking for an initial circulation of

50,000.



Future’s chief executive Greg Ingham said: ’With the explosion of

interest in the internet in the UK and Europe, we believe it is the

right time to launch in these markets.’



Future has also announced plans for a new Dutch subsidiary, Future

Publishing Holland, based in Rotterdam. It will own and publish Future’s

existing Dutch titles Future Music, N-Magazine and PC Gamer.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).