The Business hires a former FT ad director

The Business, the Sunday newspaper owned by the Barclay brothers, has appointed the former Financial Times global ad director David Walsh to lead its new sales operation.

Following Walsh's appointment, The Business will stop outsourcing its advertising sales to the Telegraph Group. Walsh will build a sales team as The Business puts more emphasis on deals with advertisers, having signed a distribution deal with Associated Newspapers.

The Business has a deal with Associated that will see between 150,000 and 200,000 copies being distributed with The Mail on Sunday through selected outlets in the London area from the autumn. The agreement will run for a six-month trial period.

An extra 100,000 copies of The Business will be distributed free with its sister title Scotland on Sunday, to take its total circulation, including its current 102,632 standalone sales, to around 400,000.

Andrew Neil, the publisher of The Business, was close to signing a distribution deal with Richard Desmond's Express Newspapers, but Associated entered talks at the last minute. Neil had also attempted to hatch a deal with The Independent.

Neil said he preferred the Associated deal because of The Mail on Sunday's readership. "Desmond was very keen. You could say he was the father of the idea but The Mail on Sunday came in with its own proposal. In London, its readership is younger, more upmarket and there are more of them."


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