Business insurance site hires UM London ahead of ad push

Simply Business, the online comparison site for business insurance, has hired UM London to its media planning and buying account ahead of its first big ad campaign.

Simply Business: appoints UM London ahead of first major ad campaign
Simply Business: appoints UM London ahead of first major ad campaign

UM London will work alongside People Ideas & Culture, which picked up the advertising account for Simply Business around six months ago and will manage its creative from its new Copenhagen office.

The Interpublic media agency will initially plan and buy a test TV and digital ad campaign to launch in the spring of this year. If the test campaign is successful, UM will be charged with developing an ad campaign with a "significant" budget.

Jasper Martens, the head of marketing and communications at Simply Business, said: "UM London’s preparation, planning and approach were the strongest by far, beating contenders OMD and others. UM London won because the agency looked after our needs most closely."

Simply Business has not worked with a media agency before.

Natalie Yorke, the new business director at UM London, said: "This project will further boost UM London’s proven track record in growing brands and businesses through a thorough test, learn and refine approach."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published