Business Performance League 15 July 1996

Ogilvy and Mather’s Unilever coup - last week it bagged the pounds 4.7 million Helene Curtis business from BMP4 - has consolidated its position in the top three of the business performance league, and nudged it to within a whisker of second-placed Abbott Mead Vickers BBDO.

Ogilvy and Mather’s Unilever coup - last week it bagged the pounds 4.7

million Helene Curtis business from BMP4 - has consolidated its position

in the top three of the business performance league, and nudged it to

within a whisker of second-placed Abbott Mead Vickers BBDO.



Still missing from O&M’s total is Kaliber. Little was spent on the brand

last year, but confirmation of a significant commitment for this year

from its owner, Guinness, would push O&M into second place.



It was also a good week for Euro RSCG Wnek Gosper, whose Vidal Sassoon

win was the result of an international realignment. We’ve credited the

agency with the pounds 1.5 million put behind the brand last year, which

moves it up from seventh to fifth. If reports that the budget is to be

tripled are substantiated, Euro RSCG will climb another place into

fourth.



At the bottom, Leagas Shafron Davis’s pounds 5 million Tomy Toys win has

propelled the agency into the top 30 for the first time this year.



------------------------------------------------------------------------

Business Performance League 15 July 1996

------------------------------------------------------------------------

Rank Rank Agency               Latest          Total    Total    Net

this last                      account gain   billings billings billings

week week                                      gained   lost     gained

                                               pounds   pounds   pounds

                                                  m        m        m

 1    1   M&C Saatchi          PC World          70.0      -      70.0

 2    2   Abbott Mead Vickers  Ovaltine          41.0     6.1     34.9

          BBDO

 3    3   Ogilvy and Mather    Helene Curtis     36.7*    3.0     33.7*

 4    4   Foote Cone Belding   Andrex            21.4     0.8     20.6

 5    7   Euro RSCG Wnek       Vidal Sassoon     24.8*    5.0     19.8*

          Gosper

 6    5   Saatchi and Saatchi  Calder’s Ale      32.0    12.3     19.7

 7    6   Publicis             Canadian Tourist  27.0     7.4     19.6

                               Commission

 8    8   Walsh Trott Chick    NetStation        16.5      -      16.5

          Smith

 9    9   Cowan Kemsley        Jeyes             14.0      -      14.0

          Taylor

10   10   Young and Rubicam    Canderel          19.0     6.0     13.0

11   11   McCann-Erickson      Midnight Sun      17.0     6.3     10.7

12   12   Simons Palmer        Golden Eagle      10.2      -      10.2

          Clemmow Johnson

13   13   St Luke’s            Eurostar          10.0      -      10.0

14   14   Bates Dorland        Regaine           12.9     3.4      9.5

15   15   Banks Hoggins        Referendum Party   9.3      -       9.3

          O’Shea

16   16   Rainey Kelly         Emap              10.0     1.2      8.8

          Campbell Roalfe

17   17   Lansdown Conquest    Granada Sky        8.0      -       8.0

                               Broadcasting

18=  18=  BST-BDDP             First Alert       12.0     5.0      7.0

18=  18=  Advertising          Airtours           7.0      -       7.0

          Principles

20   21   J. Walter Thompson   Law Society       14.0     7.2      6.8

21   18=  McCann-Erickson      DSS Smartcard      7.0     0.3*     6.7*

          Manchester

22   22   Mortimer Whittaker   Daily Mail Group   6.3      -       6.3

23   23   Grey                 Taunton            7.0     1.2      5.8

24=  24=  Poulters             Redrow             5.5      -       5.5

24=  24=  Bedrock Advertising  Proton             5.5      -       5.5

26   25   Da Costa and Co      Talkland           5.2      -       5.2

27=  27   SMI Group            PSINet             5.0      -       5.0

27=   -   Leagas Shafron       Tomy Toys          5.0*     -       5.0*

          Davis

27=   -   Lowe Howard-Spink    Littlewoods       12.7*    7.7      5.0*

30   28   Mitchell Patterson   Harley Street      4.9      -       4.9

                               Doctors

Source: Campaign (wins reported in 15 Dec 1995 issue, or since)

*Amended figures. Queries to John Owen on 0171-413 4229

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