Business Performance League 20 May 1996

No change in the top ten, although J. Walter Thompson have sneaked up to 11th with the Law Society task. The biggest win of the week - Knight Leach Delaney’s Debenhams coup - has yet to propel KLD into the table because it has joined the list of account gains in my ‘client confirmation pending’ tray.

No change in the top ten, although J. Walter Thompson have sneaked up to

11th with the Law Society task. The biggest win of the week - Knight

Leach Delaney’s Debenhams coup - has yet to propel KLD into the table

because it has joined the list of account gains in my ‘client

confirmation pending’ tray.



So, if you’re out there, would the new-business directors of the

following agencies contact us with written support from the client for

their budgetary claims about the following: Banks Hoggins O’Shea

(Kingsbury), Walsh Trott Chick Smith (Sunday Express), Euro RSCG Wnek

Gosper (Airbus Industrie), KLD (Debenhams) and BST-BDDP (Le Shuttle).



If a client refuses to confirm a figure, we will have to enter into

arbitration. Be warned: all those found to be grossly overclaiming when

the Register-Meal figures emerge will be exposed in this column.



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Business Performance League 20 May 1996

------------------------------------------------------------------------

Rank Rank Agency              Latest           Total    Total    Net

this last                     account         billings billings billings

week week                     gain             gained   lost     gained

                                               pounds   pounds   pounds

                                                  m        m        m

 1    1   M&C Saatchi         Foster’s           47.0-      -      47.0

 2    2   Ogilvy and Mather   Guinness Ireland   32.2       -      32.2

 3    3   Abbott Mead         W. H. Smith        35.0      6.1     28.9

          Vickers BBDO

 4    4   Saatchi and Saatchi Calder’s Ale       32.0      9.8     22.2

 5    5   Foote Cone Belding  Andrex             21.4       -      21.4

 6    6   Euro RSCG           Airbus Industrie   23.3      5.0     18.3

          Wnek Gosper

 7    7   Publicis            Guinness Kilkenny  22.0      6.4     15.6

 8    8   DMB&B               COI Modern         30.0     17.7     12.3

                              Apprenticeship

 9=   9   St Luke’s           Eurostar           10.0       -      10.0

 9=  12   McCann-Erickson     Reckitt and Colman 10.0       -*     10.0*

11   10   Bates Dorland       Docklands          12.9      3.4      9.5

12   13   J. Walter Thompson  Law Society        14.0*     4.8      9.2*

13   11   Young and Rubicam   Quaker Oats        14.0      6.0      8.0

14   15   Walsh Trott         Sunday Express      7.0*      -       7.0*

          Chick Smith

15   14   Mortimer Whittaker  Daily Mail Group    6.3       -       6.3

16=  16=  Grey                Taunton             7.0      1.2      5.8

16=  16=  Rainey Kelly        Ionica              7.0      1.2      5.8

          Campbell Roalfe

18=  18=  Poulters            Redrow              5.5       -       5.5

18=  18=  Bedrock Advertising Proton              5.5       -       5.5

18=  21=  Cowan Kemsley       Wexford Cream Ale   5.5*      -       5.5*

          Taylor

21   20   Da Costa and Co     Talkland            5.2       -       5.2

22=  21=  BDDH                News IQ             4.5       -       4.5

22=  21=  Mitchell Patterson  Attic Futura        4.5       -       4.5

22=  21=  JWT Manchester      Co-op Stores        4.5       -       4.5

25   25   BST-BDDP            Reckitts            9.2      5.0      4.2

26   26=  Interfocus          South Eastern       5.0       -       5.0

                              Railways

27=  26=  Integrator          Pfizer              4.0       -       4.0

27=  26=  Travis Sennett      Yakult              4.0       -       4.0

27=  26=  Lansdown Conquest   Columbia Tristar    4.0       -       4.0

27=  26=  Yellow M            National Tyres      4.0       -       4.0

27=  26=  SMI Group           Olivetti            4.0       -       4.0

Source: Campaign (wins reported in 15 Dec 1995 issue, or since)

*Amended figures. Queries to John Owen on 0171-413 4229

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