Business Performance League 4 November 1996

It’s been a remarkably quiet two weeks on the new-business home front. With one exception. Christmas came early to Tom Reddy, the agency which just two years ago had to axe a third of its staff when Iceland took its pounds 16 million account to WCRS. Last week, the frozen food retailer switched back and the Manchester minnow shot into the top ten.

It’s been a remarkably quiet two weeks on the new-business home front.

With one exception. Christmas came early to Tom Reddy, the agency which

just two years ago had to axe a third of its staff when Iceland took its

pounds 16 million account to WCRS. Last week, the frozen food retailer

switched back and the Manchester minnow shot into the top ten.



Internationally, things have been busier, but have had little effect on

the table. Leagas Delaney, Saatchi and Saatchi, McCann-Erickson and Euro

RSCG have all enjoyed significant global wins in the last fortnight.

Leagas Delaney scored a coup by getting on to Coca-Cola’s roster two

weeks ago with a couple of projects for Fanta. It is not yet clear,

however, what if anything the agency will do for the brand in the UK.



They were also cracking open the pop at Saatchis last week after the

agency won the pounds 12.5 million pan-European Schweppes business, but

UK budgets have still to be confirmed. The same applies to McCanns’

pounds 8 million Russell Athletic win.



------------------------------------------------------------------------

Business Performance League 4 November 1996

------------------------------------------------------------------------

Rank Rank Agency              Latest          Total    Total    Net

this two                      account gain    billings billings billings

week weeks                                    gained   lost     gained

      ago                                     pounds   pounds   pounds

                                                 m        m        m

 1    1   M&C Saatchi         Sovereign Lights 73.5      1.0     72.5

 2    2   Abbott Mead         Granada Retail   53.2     13.0     40.2

          Vickers BBDO

 3    3   Euro RSCG Wnek      Heinz Frozen     40.1      5.0     35.1

          Gosper              Pizzas

 4    4   Ogilvy and Mather   Lotus            41.0     10.7     30.3

 5    5   Foote Cone Belding  Andrex           30.9      0.8     30.1

 6    6   Young and Rubicam   Dr Pepper        29.5      6.7     22.8

 7    7   Mortimer Whittaker  Direct Line      19.7       -      19.7

          O’Sullivan

 8    8   Lowe Howard-Spink   Saab             27.0      7.7     19.3

 9    9   Publicis            Phileas Fogg     28.0     10.7     17.3

10=  10   Cowan Kemsley       Pontin’s         16.0       -      16.0

          Taylor

10=   -   Tom Reddy           Iceland          16.0*       -     16.0*

12   11   Simons Palmer       Fuji             16.1      1.4     14.7

          Clemmow Johnson

13   12   St Luke’s           Teletext         14.0       -      14.0

14   13   Walsh Trott Chick   Atlantic 252     17.5      4.0     13.5

          Smith

15   14   Saatchi and Saatchi Calder’s Ale     32.0     19.0     13.0

16   15   BST-BDDP            Vidal Sassoon    17.0      4.3     12.7

                              hair appliances

17   16   Lansdown Conquest   Liberty Radio    12.5       -      12.5

18   17   Banks Hoggins       Weetaflakes      12.1       -      12.1

          O’Shea

19   18   Yellow M            Reg Vardy        11.5       -      11.5

20   19=  Bates Dorland       TLC              13.9      3.4     10.5

21   21   HHCL Brasserie      Sega              9.5       -       9.5

22   22   Rainey Kelly        MTV              10.5      1.2      9.3

          Campbell Roalfe

23   23   McCann-Erickson     Midnight Sun     17.0      8.7      8.3

24=  24=  Advertising         Airtours          7.0       -       7.0

          Principles

24=  24=  Kelly Weedon Shute  LG Electronics    7.0       -       7.0

26   26   McCann-Erickson     DSS Smartcard     7.0      0.3      6.7

          Manchester

27   27   Bartle Bogle        Elida Faberge    23.0     16.9      6.1

          Hegarty

28=  28=  J. Walter Thompson  Co-op stores      6.0       -       6.0

          Manchester

28=  28=  Leo Burnett         Oriental Express  8.5      2.5      6.0

30   30   Grey                Taunton Cider     7.0      1.2      5.8

SOURCE: Campaign (wins reported in 15 Dec 1995 issue, or since)

*Amended figures. Queries to John Owen on 0171-413 4287

------------------------------------------------------------------------



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).