BUSINESS PERFORMANCE LEAGUE - 9 MARCH 1998

New-business activity has been frenetic in the first three months of the year. Things continued apace last week with DMB&B landing the pounds 10 million combined McCain’s pizzas and chips account and Grey winning the pounds 5 million Little Chef roadside restaurant business.

New-business activity has been frenetic in the first three months

of the year. Things continued apace last week with DMB&B landing the

pounds 10 million combined McCain’s pizzas and chips account and Grey

winning the pounds 5 million Little Chef roadside restaurant

business.



DMB&B’s triumph follows a fine run in the last quarter of 1997, when it

won Wickes, the European and Sunday Business. From nowhere,the McCains

scoop has catapulted the agency to seventh in the business performance

league.



Sadly for Grey, however, the departure earlier this month of the pounds

5 million Carpet Depot business cancels out the Little Chef win.



The recipient of Carpet Depot, Publicis, is another new entry in the top

30 this week. With other wins including McVities Jaffa Cakes and Coffee

Mate in January, the agency has already made good the pounds 10 million

hit taken when Halfords moved its account out of the agency and into

Abbott Mead Vickers BBDO last month.



Just below Publicis, Mother inches up the table after confirmation of

its Whitbread Source win, and three agencies which recorded pounds 2

million wins last week all come in at number 22: Lansdown Conquest,

McCann-Erickson and Domino.





Rank      Agency            Latest             Total     Total       Net

this last                   account gain    billings  billings  billings

week week                                     gained      lost    gained

                                            pounds m  pounds m  pounds m

1    1    Abbott Mead

          Vickers BBDO      Climate change      41.0*      -       41.0*

2    2    M&C Saatchi       BSkyB               23.0       1.5      21.5

3    3    BMP DDB           Spillers dogfood    19.2*      -       19.2*

4=   4=   HHCL & Partners   Go!                 12.0       -        12.0

4=   4=   Young & Rubicam   Ford Cougar         12.0       -        12.0

6    6    FCB               Nabisco             10.5       -        10.5

7    -    DMB&B             McCain’s            11.0*      1.0     10.0*

8    7=   GGT               Strongbow            8.0*      -         8.0

9    7=   The Leith Agency  Standard Life        8.0       0.4*     7.6*

10   9=   Lowe Howard-

          Spink             Direct Line Life     7.0*      -        7.0*

11   9=   Delaney

          Fletcher Bozell   Typhoo               7.0       1.3*     5.7*

12   11   Banks Hoggins

          O’Shea            Waitrose             4.5       -         4.5

13   12   J. Walter

          Thompson          Jewson’s             6.8       2.4       4.4

14=  13=  Walsh Trott

          Chick Smith       TV Travel shop       4.0       -         4.0

14=  13=  Barret Cernis

          Delves            AOL                  4.0       -         4.0

14=  -    Publicis          Carpet Depot        14.0*     10.0      4.0*

17   19=  Mother            Whitbread Source     3.5*      -        3.5*

18   16   Saatchi &

          Saatchi           Sunny Delight        5.0       1.6       3.4

19=  17   Leagas Shaffron

          Davis             Royal & Sun Invest

                            Online               3.0       -         3.0

19=  19=  Mortimer

          Whittaker

          O’Sullivan        MaxCar & CVC         3.0*      -        3.0*

21   18   Mellors Reay      Campari              2.9       -         2.9

22=  -    Lansdown Conquest Valvoline            2.0*      -        2.0*

22=  -    McCann-Erickson   Greene King          2.0*      -        2.0*

22=  -    Domino            Railtrack            2.0*      -        2.0*

25   19=  CDP               MGM                  2.0       0.2*     1.8*

26   22   Leo Burnett       John West            2.0       0.4       1.6

27=  23=- BANC              Endsleigh            1.0       -         1.0

27=  23=  J. Walter

          Thompson

          Manchester        Scrivens             1.0       -         1.0

27=  23=  Wrightson Dale    Rank Hovis

                            granary bread        1.0       -         1.0

27=  23=  McWilliams

          Partnership       Liberty Radio        1.0       -         1.0

SOURCE: Campaign (wins reported in 19 Dec 1997 issue, or since) *Amended

figures Queries to John Owen on 0171-413 4229.