Busy shoppers ignore pavement abscess in Cancer Research UK TV ad

A normal high street roadside is blemished by a football-sized bulge that grows larger with every passing day, while people go about their everyday business seemingly oblivious to the alarming carbuncle - a visual metaphor that forms the basis of Cancer Research UK's latest TV ad.

Cancer Research UK: TV ad shows passersby ignoring increasingly protuberant lump
Cancer Research UK: TV ad shows passersby ignoring increasingly protuberant lump

The one-minute TV spot depicts a busy high street in a British town, which is soon transformed as a small hump forms, growing larger and larger until it resembles a hillock. And yet passersby ignore it.

"It’s easy to ignore something, especially when we’re busy," say the voiceover and on-screen copy. "But spotting cancer could save your life.

"If you notice something unusual, Cancer Research UK are here to help."

Brand: Cancer Research UK

Agency: Abbott Mead Vickers BBDO

Creatives: Charlotte Adorjan, Michael Jones


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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