Butler Lutos and CKT plan merger

Butler Lutos Sutton Wilkinson is to merge with Cowan Kemsley Taylor to create an agency with claimed billings of more than pounds 60 million.

Butler Lutos Sutton Wilkinson is to merge with Cowan Kemsley Taylor

to create an agency with claimed billings of more than pounds 60

million.



The new agency will be named on 1 December, when it officially

launches.



It will be based at Butler Lutos’s redesigned offices in Marshall Street

in London’s Soho.



Matthew Lutos and Martin Butler, directors of Butler Lutos, will be the

joint chief executives of the new agency, with Rupert Sutton, the

creative director of Butler Lutos, becoming the creative partner. CKT’s

founders, Paul Cowan and Maggie Taylor, will become the managing

director and the planning partner respectively at the merged shop. There

will be two joint creative directors: Tim Johnson from CKT and Russell

Wailes from Butler Lutos.



The merger is unlikely to lead to any client fall-out.



Butler Lutos’s major clients include Somerfield, Mitsubishi Cars, the

Indian Tourist Office and Maples. CKT’s include Milupa, Belway Homes,

Greene King’s Wexford Ale and Britannia Building Society.



The merger talks, which began in July, were based on the shared belief

that changing client needs called for a different kind of agency. Butler

Lutos, in particular, felt it needed to develop its planning expertise

and raise its profile. The founders are aiming for their new agency to

make it into the top 20 within the next year.



Butler said: ’We are a big, successful group but we haven’t played the

advertising game. CKT has a higher profile than its size. It’s a

marriage made in heaven. ’



The two agencies, both privately owned, insist there will be no

redundancies as a result of the merger and that the merger was not

financially motivated.



’We are both making money so in that sense we didn’t need to do

anything,’ Butler said.



Cowan added: ’In terms of staff, we want more. We want to take our

growth forward. The essence of this new agency is our creative

thinking.’



Butler Lutos was formed in 1993 from a merger between Generator and

Connell May & Steavenson. CKT came into being in 1990, when eight top

executives broke away from Saatchi & Saatchi. Dogged by early legal

wranglings, the agency has never quite lived up to its potential.



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