The buzz: BT Sport's new campaign

Abbott Mead Vickers BBDO brought together a bunch of top-tier footballers including Gareth Bale and David Luiz at a glitzy house party as part of a new campaign for BT Sport.

The buzz: BT Sport's new campaign

Although some enjoyed the ad, others were quick to point out that, in showing the hedonistic lives led by the players, the spot highlights the problems caused by companies such as BT paying inflated prices for broadcast rights.

@btsport new Champions League ad is class!! Closest thing to vintage Nike ads I’ve seen in a long time! Keep up the great work!
@JosephGleeson  

Finding the @btsport TV ad quite nauseating. Celebs spending your subscriptions!
@paulrstamp  

The worst ad on TV at the moment? BT Sport’s "House Party." I would fire the creative agency. 
@adambowie 

@btsport your new ad for home of champions league players partying is tremendous. so wrong it’s right. Great track too @LethalBizzle
@tonyklein  

Spotlight on...

Tony Kaye director

Tony Kaye, the eccentric director of American History X, is to shoot the first TV ad for The Black Farmer. Kaye is said to have ‘jumped at the chance’ to be involved due to the spot’s ‘fascinating and captivating script’. It is being created by Big Eyes, which won the account after a pitch. It remains to be seen whether Kaye will extend the destructive theme of his ads for Dunlop and Volvo to the wholesome meat brand, which is owned by the one-time Conservative parliamentary candidate Wilfred Emmanuel-Jones.
Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More