The buzz: Cottonelle and Alan Brydon

The buzz: Cottonelle and Alan Brydon

Cottonelle, the Kimberly-Clark toilet-paper brand, wanted to make the most of interest around the Oscars. Undeterred by the less-than-enthusiastic response to its sister brand Andrex asking Brits if they ‘scrunch or fold’ in 2013, Cottonelle positioned itself as the partner of the red carpet – the toilet brand that allows A-listers to go commando with confidence.

The world is your red carpet. Strut your stuff with clean confidence. #GoCommando #Oscars2015

A toilet paper brand telling glamorous women it’s "confident" to #GoCommando is kind of gross. What did I miss in this campaign?

The @cottonelle #GoCommando campaign makes me want to vomit. Please people, keep your underwear on damnit!

Dear @cottonelle. This #GoCommando campaign might be misguided. Haven’t paparazzi taught us that #nounderwear often leads to many regrets?


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).