The buzz: Protein World and Richard Wheatly

The buzz: Protein World and Richard Wheatly

Protein World’s campaign has got people talking. Some of the posters on the Tube, which ask if people are ‘beach body ready’ alongside a picture of a woman in a bikini, have been vandalised. The company said the fuss had improved sales.

In FOUR DAYS @ProteinWorld has made sales of £1million+; put on 20K new customers; total media views 113+ million
@MartinDaubney

There’s a Protein World advert on my tube and I’m really sad because I don’t have a sharpie on me to vandalise it with. Must buy Sharpie.
@juliamacfarlane

Seriously loves, most empowering response to the @ProteinWorld ad is: DEAR GOD, SHE’S FIT! followed by swift return to Candy Crush.
@PollyVernon

So who wants to team up with me and make a feminist/ body positive protein drink? Let’s call it ‘the tears of our enemies.’ #ProteinWorld
@PennyRed

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).