The buzz: Protein World and Richard Wheatly

The buzz: Protein World and Richard Wheatly

Protein World’s campaign has got people talking. Some of the posters on the Tube, which ask if people are ‘beach body ready’ alongside a picture of a woman in a bikini, have been vandalised. The company said the fuss had improved sales.

In FOUR DAYS @ProteinWorld has made sales of £1million+; put on 20K new customers; total media views 113+ million
@MartinDaubney

There’s a Protein World advert on my tube and I’m really sad because I don’t have a sharpie on me to vandalise it with. Must buy Sharpie.
@juliamacfarlane

Seriously loves, most empowering response to the @ProteinWorld ad is: DEAR GOD, SHE’S FIT! followed by swift return to Candy Crush.
@PollyVernon

So who wants to team up with me and make a feminist/ body positive protein drink? Let’s call it ‘the tears of our enemies.’ #ProteinWorld
@PennyRed

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Production companies hit out at IPA in escalating row

Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch.

How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More