The buzz: The Salvation Army and Katharine Viner

The buzz: The Salvation Army and Katharine Viner

After #TheDress sent the web crazy two weeks ago, The Salvation Army used the social media fuss to highlight a serious cause. It mocked up a badly beaten woman wearing the white and gold dress with the text: ‘Why is it so hard to see black and blue?’

Simple yet so powerful. @salvationarmy turns #TheDress into a powerful domestic violence ad.

The Salvation Army campaign using #TheDress is impressive. Someone really knows how to do their job. Hard hitting too. #BlackAndBlue

Brilliant from the Salvation Army. Using #thedress to drive awareness of domestic violence #blackandblue

At least something good (sort of) has come from #TheDress #SalvationArmy

The Salvation Army taking the silliness of #TheDress to make a powerful point. That is how you jump on the bandwagon #TheSalvationArmy


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