The buzz: The Salvation Army and Katharine Viner

The buzz: The Salvation Army and Katharine Viner

After #TheDress sent the web crazy two weeks ago, The Salvation Army used the social media fuss to highlight a serious cause. It mocked up a badly beaten woman wearing the white and gold dress with the text: ‘Why is it so hard to see black and blue?’

Simple yet so powerful. @salvationarmy turns #TheDress into a powerful domestic violence ad.
@DavidSDownes  

The Salvation Army campaign using #TheDress is impressive. Someone really knows how to do their job. Hard hitting too. #BlackAndBlue
@TamsinFewkes  

Brilliant from the Salvation Army. Using #thedress to drive awareness of domestic violence #blackandblue
@reema80  

At least something good (sort of) has come from #TheDress #SalvationArmy
@TonyTimes2  

The Salvation Army taking the silliness of #TheDress to make a powerful point. That is how you jump on the bandwagon #TheSalvationArmy
@JonathanRBlades

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).