The buzz: Taylor Swift stars in Apple Music ad

Taylor Swift appears to have forgotten about her beef with Apple.

The buzz: Taylor Swift stars in Apple Music ad

After initially withholding her album 1989 from Apple Music last year, she is now starring in a campaign for the service. In the Instagram and Facebook video ad, the pop star gets so carried away rapping along to Drake and Future that she falls flat on her face on a treadmill.

That Taylor Swift Apple ad is the most embarrassing thing I’ve ever seen, uncontested. Jesus
@JessLynn35

omg I didnt even kno that Taylor vid was an Apple Music ad I thought she just decided to release a video of her falling off a treadmill 4fun
@airhrs

Apple have gone right off the boil with this ad. The cut to a stunt person is SO OBVIOUS
@holly 

respect given where respect is due: that apple music + taylor swift ad is stupendously good.
@WhatTheBit

Such a great ad. I think it makes it even better that Taylor Swift originally was against Apple Music 
@SebastienPage

Spotlight on... 

Leanne Best, actress
Morrisons appears to have moved quickly to appease residents of Merseyside by hiring a Liverpudlian actress to promote its ‘price crunch’ offer. Leanne Best, who stars in the BBC’s Line Of Duty and Undercover, provides the Scouse voiceover in the new spot. Last month, Morrisons was criticised after a casting call for one of its ads requested ‘proper working-class people’ but ‘nobody from Liverpool’. Morrisons appointed Publicis London to its creative account earlier this year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More