The buzz: Xbox gets people to stand on billboard

To promote the new Rise Of The Tomb Raider game, M:United, McCann's agency for Microsoft and Xbox, asked eight people to stand on a billboard for 24 hours.

The buzz: Xbox gets people to stand on billboard

After enduring tough weather conditions and generating lots of column inches, Adam Carr (@AdamCarr100) emerged victorious, winning an around-the-world trip inspired by the game’s protagonist, Lara Croft.

Man, I love this. Brilliant marketing. ‘Tomb Raider’ Fans Spend 24 Hours Enduring the Harsh Outdoors on a Billboard

The #TombRaider #SurvivalBillboard was an excellent piece of #marketing. Congrats to all involved :) @xboxuk @AceyBongos @mccannlondon

Just love this stunt by #Xbox (client) spot on virtual to real experience

I wanted to stay up on the #SurvivalBillboard I was pumped! But medics pulled me off because I had hypothermia the cold took it’s toll...

Spotlight on... 

Jason Warnes, partner, Deloitte Digital
If anyone still doubted that the likes of Deloitte and Accenture are after adland’s lunch, the appointment by Deloitte of the ex-AKQA managing director Jason Warnes should put paid to it. Warnes brings to his new role 15 years of experience at AKQA and a 12-month stint as the managing director of the independent agency TH_NK. At Deloitte, Warnes is charged with developing its UK digital marketing team and will help clients create seamless customer experiences. Watch that space.

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