#Byebliss messages flood Twitter as Bliss magazine closes

Bliss, the monthly magazine for teenage girls, is closing after 19 years of publication.

Bliss: the final issue, July 2014
Bliss: the final issue, July 2014

The July 2014 issue, out now, will be the magazine’s last. The magazine’s publisher Panini UK has decided to close the title, but could not be reached for comment.

It is not thought that Bliss’s website, mybliss.co.uk, will remain active.

Bliss, in a tweet about its final issue, said:

Fans and staff of the magazine took to Twitter to express their sadness at the news, using the hashtag #byebliss. They included features writer Charlie Bond, fashion and beauty assistant Holly Hopkins, and online coordinator and features writer Katie Baillie, who have also announced they are going freelance from today.

Bliss covered celebrities, body confidence, fashion and beauty and teenage relationships. The pop singer Lorde is the cover star of the last issue.

Its closure follows the final print editions of teen magazines like Sugar, owned by Hearst Magazines UK-predecessor Hachette Filipacchi, which went digital-only in 2011.

Emap (now Bauer Media) launched Bliss in 1995. It was later sold to the UK arm of Italian publisher Panini in 2006. At that time it had an average circulation of more than 200,000 per issue.

Bliss is no longer registered with the Audit Bureau of Circulations, but its last recorded circulation figure for the six months to December 2012 was 50,043. The vast majority of this was from newsstand sales.

Its UK office is in Royal Tunbridge Wells.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).