C&A appoints Razorfish to European digital account

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

C&A: 2009 Fergie collection campaign
C&A: 2009 Fergie collection campaign

The London agency won the business following a competitive pitch. In the past the retailer has worked with McCann Manchester on part of its digital business.

Razorfish London will work alongside C&A’s European advertising agencies, DDB and Tribal Amsterdam, which were appointed the account last year.

Bart Brenninkmeijer, the chief brand officer and member of the European executive board C&A Europe, said: "Razorfish fully understood our vision of a customer-oriented, digital C&A universe with clear structure and user-friendly, seamless navigation."

C&A, which no longer has stores across the UK, has more than 1,500 shops in 20 other countries and an active e-commerce operation.

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