C5 and Carat embroiled in row over advertising rates

Carat has fallen out with Channel 5 over the broadcaster’s advertising rates.

Carat has fallen out with Channel 5 over the broadcaster’s

advertising rates.



The media agency is believed to have removed commercials for its clients

Asda, Nissan, Abbey National, News International and Diageo from the TV

channel.



The ads were scheduled to air in January and February.



Channel 5’s sales director Nick Milligan refused to comment on the rates

dispute. However, according to reports, the argument is over demands

that Channel 5 wants to raise its prices as it increases its viewing

share to catch up with rivals.



Carat’s broadcast director Mark Jarvis told Media Business: ’Those

advertisers did not advertise on Channel 5 last month and we are looking

to resolve that and get them back on the channel.’



However, one agency source said: ’The dispute is far from over.’



Milligan revealed Channel 5 is to issue a statement about the ad rate

situation over the next two weeks.



Last week, Channel 5’s total weekly viewing hours reached 5.5 per cent,

up from 4.7 per cent for the same period last year.



This year the broadcaster is predicting it will increase its total

viewing share from 5.2 to 6.1 per cent.



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