Cabal to launch two men’s magazines in March 2000

Cabal Communications is to step up its presence in the men’s magazine market with the launch of two magazines in March 2000.

Cabal Communications is to step up its presence in the men’s

magazine market with the launch of two magazines in March 2000.



One title will be a monthly lifestyle magazine aimed at men aged 25 and

over. Push, the former editor of IPC’s dance magazine, Music, will edit

the title and Mark Wernham, a former section editor on IPC’s Melody

Maker, has been appointed deputy editor.



Push said: ’The magazine will be different from anything out there. We

are aiming for a slightly older audience than Loaded and FHM.’



Push and Wernham came up with the idea for the magazine and approached a

number of companies to produce it, including Cabal.



Matt Snow, editor of Emap Metro’s rock music magazine, Mojo, is leaving

the company to join Cabal and launch a second magazine in the men’s

market.



Andy Sutcliffe, managing director of Cabal, said: ’Matt Snow’s magazine

will be aimed at the older men’s market, while Push’s title will be a

hip, urban magazine.’



Sutcliffe said that both magazines aimed to eventually achieve a

circulation of around 100,000. A list of ad agencies will be drawn up in

the next couple of months to work on launch campaigns for the new

magazines.



Cabal already has a presence in the men’s magazine market with Front,

launched last October, which achieved an average monthly sale of 140,154

in the six months to June.



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