Cabal plans lifestyle titles for 2000 launch

Cabal Communications is set to launch two men’s lifestyle magazines and a home interest title in 2000.

Cabal Communications is set to launch two men’s lifestyle magazines

and a home interest title in 2000.



Campaign this week revealed that two men’s titles will be unveiled in

March, and Cabal’s managing director Andy Sutcliffe confirmed that the

company would also launch a home interest title next year.



Sutcliffe stressed that Cabal aims to be a top five or six consumer

magazine company in three years.



Contradicting recent claims in the trade press, he professed to be

entirely satisfied with the first ABCs for Front and Real Homes and said

there were a whole host of new titles in the pipeline.



’We have very ambitious plans for the next three years. Being a small

company we can launch quickly, be more maverick and go through less

agonising,’ he said.



Good Health is to be repositioned as a mainstream lifestyle title in the

coming months. It is to emulate Shine in concept while taking a more

serious approach to health issues relevant to women aged from their late

20s to 40.



The expansion will require additional advertising sales staff. A

spokesperson said: ’We are always looking for good sales people but they

must be Caballists. They won’t need hierarchy they’ll just get on with

it.’



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