Cabal re-establishes Petrolhead

Cabal Communications is to relaunch the men’s magazine, Petrolhead, which went into administrative receivership in the summer.

Cabal Communications is to relaunch the men’s magazine, Petrolhead,

which went into administrative receivership in the summer.



The magazine, which was originally published by Mediahead but folded

after four issues, was pitched as a men’s lifestyle title with an

emphasis on motors. Cabal plans to turn it into a monthly men’s

specialist title which looks at the speed and performance of cars,

boats, tanks and machines in general.



Andy Sutcliffe, the managing director of Cabal, said: ’I’d like to

produce a magazine about speed, rather like Jeremy Clarkson’s

programmes, from fighter planes to high-performance cars.’



He added that while there were magazines which look at the markets for

car buying and high performance vehicles, there were none which took a

broader view of machines and cars.



Petrolhead will relaunch in March with a target circulation of between

60,000 to 80,000, and carry a cover price of about #3. It is aimed at

24- to 34-year-old men.



Sutcliffe said that three consumer launches were planned before

Petrolhead.



These include two specialist titles, which will launch in February and

early March, and a weekly magazine which will hit the newsstands on 29

January.



The latter, codenamed Crime Weekly, is understood to be an

entertainment-based title which will be a cross between a woman’s

magazine, the National Enquirer and Private Eye. Cabal has also won two

contract magazine titles and is poised to announce a head of its

contract publishing division.



Cabal, which was launched this summer by Sally O’Sullivan, a former

editor-in-chief at IPC, published its first two titles last month - a

young men’s magazine called Front and the Real Homes Magazine. At its

launch, Cabal said it intended to produce 12 magazines in its first

year.



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