Cable subscriptions jump 18 per cent in 12 months says ITC

One in eight of all UK homes now have cable television and subscriber numbers are continuing to rise, according to figures released by the Independent Television Commission last week.

One in eight of all UK homes now have cable television and

subscriber numbers are continuing to rise, according to figures released

by the Independent Television Commission last week.



The UK commercial TV regulator's latest set of statistics reveals that

take-up of cable television rose by 17.5 per cent in the year to 1 July

1999. Demand for other cable services such as telephone lines also

continued to grow.



Of the three million British cable subscribers, there are now 2.9

million potential viewers for operators like Sky 1 and the Channel

Guide.



The ITC's findings will also please Eurosport, QVC, UK Gold, Cartoon

Network and BBC News 24. These channels, some of which are also

available on digital satellite, now have a potential cable audience of

over two million as many of them are offered to customers as part of

subscription packages.



The cable industry has slowed its programme of cable installation to

focus on marketing to people who are able to received the service but

who have not signed up.



Demand for other cable services, such as telecommunications, also

increased by 24 per cent. Around 900,000 cable phone lines were

installed in the same period.





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