Cable & Wireless to launch global branding campaign

- Cable & Wireless is set to launch a global branding campaign and has entered into talks with a number of undisclosed network agencies about the task.

- Cable & Wireless is set to launch a global branding campaign and has entered into talks with a number of undisclosed network agencies about the task.

The move puts a question mark over McCann-Erickson's hold on the account. The agency was appointed in March and has since been working on a global strategy for the telecommunications giant.

C&W currently spends over £10 million on advertising in the UK.



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