Cadbury appoints CMW to Wispa digital account

LONDON - Cadbury has appointed CMW (formerly Clark McKay and Walpole) with the digital account for Wispa following a three-way pitch.

Cadbury appoints CMW to Wispa digital account
The agency beat Dare and Iris to the business and will create a communications campaign ahead of a relaunch of the Wispa brand later this year.

The campaign will be digitally focused but will also include above-the-line elements including TV and press.

The appointment comes as Cadbury reviews its £25 million UK media planning and buying business, which currently handled by Starcom.

Wispa was withdrawn in 2003, but brought back for a trial period last October after a Facebook campaign called for its reinstatement.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).