Cadbury Caramel rabbit returns with more curves and make-up

LONDON - Cadbury is bringing back its Cadbury Caramel rabbit for a £1.2m press and outdoor advertising campaign.

Cadbury Caramel rabbit returns with more curves and make-up

The animated rabbit has not featured in advertising for eight years. The look of the rabbit, in the ads which break this month, has been updated for 2009. The rabbit is curvier and is now wearing make-up. The strapline is ‘Still got it'.

The move coincides with a packaging redesign aimed at making the product more upmarket.

It retains its yellow and purple colour scheme but features more flowing lines which Cadbury claims will more clearly communicate the softness of the caramel.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More