Cadbury Dairy Milk ad cleared of racism

LONDON - Cadbury's latest Dairy Milk ad was today cleared of racism.

The Advertising Standards Authority received 29 complaints that the TV campaign was demeaning to African people and perpetuated racial stereotypes.

But today, the ASA threw the complaints out, ruling that most ads use stereotyping to get their message across.

A spokesman for the ASA said: "Although the council acknowledges that Cadbury had used stereotypes in their ads, they felt that the stereotypes were not harmful or offensive."

The ad was created by Fallon, in collaboration with Ghanaian creatives, to celebrate the fact that Dairy Milk now only uses Fair Trade chocolate.

At the time the ad was released, Cadbury's marketing director, Phil Rumbol, said: "Music has always been a big part of Glass and a Half Full Productions and we were inspired by Ghana’s love of music so it seemed the perfect way to capture the spirit of the country was through a track.

"We hope we’ll bring a smile to people’s faces."

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